Northwood University with campuses in Midland, MI; Dallas, TX; and West Palm Beach, FL has recently partnered with Don Tocco to assist in commercializing his book, Art of the Journey. Northwood has selected the West Palm Beach Campus and its international students to begin creating a marketing strategy and a plan to implement that strategy. The process with continue for the remainder of this semester and possibly into the fall. In the meantime, Don will be speaking to all athletes on campus, providing materials that he has used at other colleges to help accelerate all athletic teams. Don is pleased to work with Dr. Duncan, President of the West Palm Beach Campus, and other key administrative figures.
Don is a businessman and the founder of Tocco & Associates, Inc., a national marketing company. Don is also a poet, sculptor and painter.